WEBINAR | How to Master the Counter-Conventional Mindsets of Entrepreneurs

Tid: Tuesday 16th May 2023, 16.00-17.00
Plats: Zoom – link will be sent around 11:00, May 16, to participants that have signed up
Talare: Associate professor John Mullins, London Business School, England

ABOUT THE LECTURE: In his latest book, Break the Rules!, John Mullins draws on 20 years of field research to build a compelling argument that successful entrepreneurs exhibit one or more of six mindsets that allow them to challenge assumptions, overcome obstacles, mitigate risk and, sometimes, change the world. Surprisingly, however, these mindsets run counter to the conventional wisdom that’s typically found in large and well-established companies. They fly in the face of what’s taught in business schools about strategy, core competencies, target marketing, financing and more.

John Mullins will in his talk bring to life the six counter-conventional mindsets that enable iconic entrepreneurs like Jeff Bezos, Sunil Bharti Mittal, Elon Musk and others to take advantage of the opportunities that present themselves along the entrepreneurial path. Innovators looking for the next big thing and the people who work with or for them owe it to themselves to understand, embrace, and master these winning mindsets.

Participants are invited to ask questions.

Participation is free.

ABOUT THE SPEAKER: John Mullins is an Associate Professor of Management Practice at the London Business School. In addition to his teaching and research, he has also founded two companies, taking one of them public. Mullins has written more than 50 articles in a variety of outlets, including Harvard Business Review and the MIT Sloan Management Review. He is also the author of three previous best-selling books The Customer Funded Business, Getting to Plan B and The New Business Road Test. John Mullins is an experienced speaker on issues related to entrepreneurship and finance.