Only hire people with previous experience from a start-up. Take care of your health. These are two of rules in the new book 66 Simple Rules for Entrepreneurs: A Roadmap for Improved Performance (open access).

It is not often an entrepreneur inspires a top researcher to write a book with practical advice based on research. However, this book is an exception. Following the entrepreneurial journey – from recognizing opportunities to exciting the venture – top professor Dean Shepherd with two colleagues offers 66 simple rules for entrepreneurs to increase their performance.  All rules are research based.

During the webinar you will learn about the some of these rules. They are designed as tools to improve the entrepreneurial performance. During the entrepreneurial journey entrepreneurs makes important decisions under typical entrepreneurial circumstances – uncertainty and resource scarcity. These 66 rules are based on that premise. Not all the rules are for all – it is a “smörgårdsbord” of tools that can give inspiration and be useful for all kinds of entrepreneurs, including social entrepreneurs.

Participants are invited to ask questions.

About the speaker: Dean Shepherd is the Ray and Milann Siegfried Professor of Entrepreneurship at the Mendoza College of Business, Notre Dame University. He is regarded globally as one of the top researchers in entrepreneurship. He investigates both the decision making involved in leveraging cognitive and other resources to act on opportunities and the processes of learning from experimentation (including failure), in ways that ultimately lead to high levels of individual and organizational performance. In 2020, he received an honorary doctorate at Luleå University of Technology. During 2024, he is the Erling Persson visiting professor at House of Innovation, Stockholm School of Economics.