Disseminates research on innovation, entrepreneurship and small business.

Disseminating research on innovation, entrepreneurship and small businesses

Search

Entrepreneurship and storytelling

Date:
Lecturers: Professor Bill Gartner, Clemson University, USA

About the lecture:

Everyone has a story to tell, not least entrepreneurs. And the stories are important. They show that it is possible to pursue a career as an entrepreneur. There is also a lot to learn about how to start and run a business. Professor Bill Gartner has taken this into account in his research. His latest project is to collect and study entrepreneurial stories.

The knowledge contained in the stories is important for new entrepreneurs. Gartner is also interested in the extent to which an entrepreneur’s vision of the future can predict how the company will actually perform. By following entrepreneurs over time, and hearing how their stories change, you can see how they shape – and are shaped by – their environment.

In his research, Bill Gartner draws on David McClelland’s ideas on “The achieving society”, which can be linked to entrepreneurship, achievement and economic development.

After the lecture, we celebrate Christmas with mulled wine and mingle!

Please note that the lecture will be held in English.

Stay up to date with our newsletter!

Bi-weekly research news on innovation, entrepreneurship and small business.

Spread your research in Esbri's channels

Collaborate with ESBRI and spread awareness of your research. A smart way to reach your target audience.

Most read

Search

Arkiv

Search

Archive