Disseminates research on innovation, entrepreneurship and small business.

Disseminating research on innovation, entrepreneurship and small businesses


This article has been translated with DeepL.

Book tips 12 principles

Title:

The Principles of Entrepreneurial Progress

Author:

Greg Fisher

Publisher:

Oxford University Press

Year of publication:

2025

ISBN:

978-0-19-766981-5 (hardcover), 978-0-19-766984-6 (e-book)

The Principles of Entrepreneurial Progress

Entrepreneurship is often described as chaotic, uncertain and hard to predict. In his book The Principles of Entrepreneurial Progress , entrepreneurship professor Greg Fisher shows that there are still ways to navigate. He boils down decades of research and practical experience into 12 basic principles that can be applied to everything from fast-growing tech companies to slower, lifestyle-oriented businesses.

The principles span four key areas – value, action, resources and the big picture – and provide a framework for understanding and addressing the challenges of entrepreneurship. The book intersperses theory and evidence with real-life stories, showing how the principles can be put into practice.

The result is a book that makes the complex more tangible, offers structure in the entrepreneurial context – and inspires action. It provides no ready-made recipes for success, but shows how to make meaningful progress in an otherwise unpredictable process.

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