How do entrepreneurs think and feel? In the book Psychological Foundations of the Entrepreneurial Mindset, entrepreneurship professor and author Kelly G. Shaver examines the psychological processes that underlie entrepreneurship. Focusing on the individual rather than the firm, the book analyzes factors such as motivation, cognition, perception, and personality.
Shaver discusses what shapes an entrepreneur’s way of thinking and acting, on topics such as developing visions, dealing with setbacks and turning new ideas into reality. The book presents the MCET (Measurement of the Cognitive Entrepreneurial Traits) model, which serves as a tool to measure entrepreneurial traits and identify gender differences. It has been developed based on the last decades of research on the psychology of entrepreneurship, and tested on over 4,000 people in two countries.
The book is aimed at both academics and practitioners in entrepreneurship and psychology.
