In a world shaped by geopolitical shocks, rapid technological change, and unpredictable markets, many decisions can't be reduced to probablities. In his latest book, Uncertainty and Enterprise - Venturing Beyond the Known, professor Amar Bhidé argues that the most consequential choices are often one-offs-unique situations where statistics and standard models help less than we would like. Instead, entrepreneurs and other leaders must rely on contextual judgment and narrative reasoning to act boldly yet responsibly.