In the book Rethinking Entrepreneurship and Regional Development , the authors – among them Rhiannon Pugh at Lund University – address how entrepreneurship and regional development can be understood in a time of climate crisis, inequality and global change. Moving between theory, practice and policy, the book explores how research in entrepreneurship, innovation and economic […]

Mission-oriented innovation policy has gained a lot of traction among politicians and government officials, not least in Europe. In the book Mission Economy: A Moonshot Guide to Changing Capitalism (2021), researcher Mariana Mazzucato argues that traditional market solutions cannot be relied on to solve major societal challenges. However, there are critical voices in the scientific […]

Transformative innovation policy has taken on an increasingly prominent role in recent years. The underlying premise is that innovation can contribute not only to technological development and economic growth, but also to transforming the way people, organizations, and technology interact to address global challenges. The anthology Research Handbook on Regions and Transformative Innovation Policy focuses […]

Entrepreneurs, just like everyone else, approach new situations with preconceptions about how the world works and what will happen. But they often make decisions amid great uncertainty. Will customers want the product or service? Can the technology be developed? And when are there sufficient reasons to stick with an idea—or to rethink it? This is […]

When Gillette wanted to reach the Indian mass market, the company took an existing two-blade razor, adapted it, and tested the product on Indian students at MIT in the U.S. The tests looked promising. But once in India, the razor didn’t sell well. It turned out that one reason was that many Indian men used […]