BOOK TIP | 12 principles to succeed with your business

Entrepreneurship is often described as chaotic, uncertain and hard to predict. In his book The Principles of Entrepreneurial Progress, entrepreneurship professor Greg Fisher shows that there are ways to navigate it. He boils down decades of research and practical experience into 12 basic principles that can be applied to everything from fast-growing tech companies to slower, lifestyle-oriented businesses.

The principles span four key areas – value, action, resources and the big picture – and provide a framework for understanding and addressing the challenges of entrepreneurship. The book intersperses theory and evidence with real-life stories, showing how the principles can be put into practice.

The result is a book that makes the complex more tangible, offers structure in the entrepreneurial context – and inspires action. It provides no ready-made recipes for success, but shows how to make meaningful progress in an otherwise unpredictable process.