Most business plans attract neither customers nor financiers. That’s according to John Mullins, author of the book “Getting to Plan B: Breaking Through to a Better Business Model” with Randy Komisar. The book has been ranked #1 on American Inc. Magazine’s list of “Best Books for Business Owners”.
John Mullins shares his many years of experience in developing new business opportunities. He talks about the book, which is about daring to let go of your original idea. Only when the entrepreneur looks up and starts experimenting can the real business opportunities be born. This was the case in successful companies such as Google and Starbucks, for example, and their approach can be applied to other companies, says Mullins.
John Mullin’s speech is commented by business angel and entrepreneur Katarina Bonde, Kubi LLC.
Please note that the lecture will be held in English!
