{"id":35330,"date":"2011-05-06T08:45:00","date_gmt":"2011-05-06T06:45:00","guid":{"rendered":"https:\/\/esbri.se\/porn-important-for-the-innovation-economy\/"},"modified":"2026-06-08T08:50:31","modified_gmt":"2026-06-08T06:50:31","slug":"porn-important-for-the-innovation-economy","status":"publish","type":"post","link":"https:\/\/esbri.se\/en\/porn-important-for-the-innovation-economy\/","title":{"rendered":"Porn important for the innovation economy"},"content":{"rendered":"\n<h3 class=\"wp-block-heading ingress\">R&amp;D is often mentioned in the same breath as innovation and innovation policy. And while R&amp;D is very important, innovation is about much more than that. It&#8217;s about design, marketing and good supply chains. And about porn &#8211; apparently.   <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">On Wednesday, ESBRI, together with the Ministry of Economic Affairs, held a seminar on innovation policy. The seminar was organized in connection with the work on the national innovation strategy and was the first of several in the same area. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Invited speakers included Amar Bhid\u00e9, Professor at Tufts University, Enrico Deiaco, Head of Innovation and Global Hubs at Growth Analysis, and Andrew Wyckoff from the Directorate for Science, Technology and Industry, OECD. Seminar participants came from six different ministries, as well as from government agencies and stakeholder organizations. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The seminar was opened by Catharina H\u00e5kansson Boman, State Secretary at the Ministry of Enterprise and Innovation, who welcomed the participants and emphasized the need for a broad and shared understanding of the innovation strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">OECD: Innovation is not a silver bullet<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Andrew Wyckoff&#8217;s presentation was about the OECD&#8217;s innovation strategy, and the work to develop it. The project started in 2007, against the background that many countries felt they were lagging behind in innovation. Global competition from emerging economies such as India and China was increasing dramatically. With the financial crisis, the need became even greater.   <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 At the same time, there are many other global challenges, such as climate, infectious diseases and poverty. Innovation may not be a magic silver bullet, but it can help. That&#8217;s why this is high on people&#8217;s agenda, said Wyckoff.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Underpinning the work has been a broad approach to innovation, and many different parts of the OECD organization have been involved in the work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 We have a 10,000 meter perspective. And I think it&#8217;s a useful view from up here. Among other things, you can see that there has been some inconsistency between the different OECD departments.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Andrew Wyckoff showed a table of research and development spending in different countries.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 R&amp;D is vital, and it is the main focus of our policy. I didn&#8217;t have time to put Sweden in the table, but you know where you are: at the top.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 But it is also important to look beyond R&amp;D. Innovation consists of more components than that.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wyckoff took the coffee company Nespresso as an example. With smart marketing, strategic partnerships with other companies and a good supply chain, they have achieved incredible growth. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Innovation has always been about combining different disciplines. And while the innovation environment is becoming more global, it is also becoming more open. So how do you support such complex processes?  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 It is not an easy question, and there is clearly much to learn and much to do. We see that the role of universities has increased. They attract talent, and act as the glue for new businesses. It is also important to disseminate and share knowledge so that many can capitalize on it. And building platforms for networking between different parties. Like here today, for example.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sweden under pressure from new competitors<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It was then Enrico Deiaco&#8217;s turn to take over. He had a similar focus to Andrew Wyckoff, but from a Swedish perspective. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Sweden is always at the top when it comes to prosperity, so why bother with this? Some even say we are a tiger economy. But we also have many challenges: the labor market does not work very well. Entrepreneurship is not very high. So everyone relies on innovation. But there are many challenges.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As I said, one of the challenges is that we are not alone in investing in innovation. Many countries want to climb the innovation ladder and are investing heavily in this now. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 There are very strong transition pressures ahead, and we have to deal with that. Many of these countries will indeed have a long and difficult journey upwards, but they will climb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Redrawing the value chains<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As a consequence, developing economies are advancing and the US, Japan and the EU are losing out.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 This is not news, but it is important to tell the story. In Sweden, we sometimes have a very national focus. We need to be aware that there is a world out there that is growing rapidly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This new world requires new ways of looking at how and what creates value, said Deiaco. New value chains are forming, and new types of collaborations where businesses, governments, the venture capital industry and universities are closely linked. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 This makes the policy question much more complicated. Among other things, we need to know how value is created and by whom. What skills do we need to have at home and what can we import?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Many companies say that policy does not understand the challenges they face. Competition is extreme. So how do we keep multinationals in Sweden?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mr. Deiaco said that it is no longer possible to distinguish between the service and manufacturing sectors, they are so intertwined. And both are doing well right now in Sweden. He also said that intellectual property issues are becoming increasingly important, that we must have smart legislation and that it is important to attract talent and knowledge.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 It&#8217;s really all about productivity. It puts a lot of pressure on us to be innovative. Which also creates major structural challenges, said Deiaco.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Apple as an innovation myth<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Amar Bhid\u00e9 did not use any power point slides in his speech, but he did use some props. These included an iPhone and an iPad. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 These products are clich\u00e9s, but they are important clich\u00e9s. Apple spends almost nothing on R&amp;D. But they spend a lot on marketing and design. It really shows the breadth of today&#8217;s innovative climate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Apple also has a great supply chain. And many other companies have a big part in their success. Like the nonsense game Angry Birds, for example. The porn industry has also played a huge role in the development of the modern ICT industry, said Amar Bhid\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He called the iPad an &#8220;unnecessary product&#8221;. It&#8217;s Apple&#8217;s great marketing that makes us think we need one. Another part is that we are what Bhid\u00e9 calls &#8220;venturesome consumers&#8221;. We are willing to spend money on uncertain products.   <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amar Bhid\u00e9 said there is too much talk about high technology and innovative products. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 It&#8217;s all about productivity. Then whether it&#8217;s a new cool cell phone, an Angry Birds or a new caf\u00e9 doesn&#8217;t really matter. What matters is how much of the population of a country is involved in that kind of production.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Everyone knows this, but still has a very elitist view of innovation when it really matters. They think it&#8217;s all about new high tech. And sure, Silicon Valley is great, but California as a whole is doing really badly. We have to look at the economy as a whole.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Risk-taking consumers drive the market<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Many countries are concerned that not enough engineers are being trained, or that students are not performing well in maths competitions. But the modern economy requires a much broader skill set than that, for example in design and marketing.   <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 So should we focus on teaching children to be the best at algebra or perhaps a little more on developing their communication skills?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The financial system was given a pretty good dressing down by Bhid\u00e9, especially the US one. He argued that the US has a good innovation climate <i>despite<\/i> the financial system, not <i>because of it<\/i>. The financial system is most important when it comes to consumer credit. Most people who buy an iPhone don&#8217;t have enough money of their own, but rely on some form of financing to make the purchase.   <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 This is absolutely crucial for the risk-taking economy, as I call it. But there has to be a balance: if you give too much credit and people can&#8217;t pay, there is a risk of the system crashing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, what is needed in terms of policy to promote the innovation economy, according to Amar Bhid\u00e9?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 At the risk of being controversial, I am skeptical that a national innovation strategy is needed at all. I&#8217;m much more inclined to think that a broad sensitivity to innovation and how to promote it is important.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>R&#038;D is often mentioned in the same breath as innovation and innovation policy. And while R&#038;D is very important, innovation is about much more than that. It&#8217;s about design, marketing and good supply chains. And about porn &#8211; apparently.   <\/p>\n","protected":false},"author":5,"featured_media":28214,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[136,404],"tags":[125,122,774,775,123],"class_list":["post-35330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-visa-deepl","tag-entrepreneurship","tag-innovation-en","tag-ministry-of-economic-affairs","tag-rd","tag-research"],"acf":[],"_links":{"self":[{"href":"https:\/\/esbri.se\/en\/wp-json\/wp\/v2\/posts\/35330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/esbri.se\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/esbri.se\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/esbri.se\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/esbri.se\/en\/wp-json\/wp\/v2\/comments?post=35330"}],"version-history":[{"count":3,"href":"https:\/\/esbri.se\/en\/wp-json\/wp\/v2\/posts\/35330\/revisions"}],"predecessor-version":[{"id":35334,"href":"https:\/\/esbri.se\/en\/wp-json\/wp\/v2\/posts\/35330\/revisions\/35334"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/esbri.se\/en\/wp-json\/wp\/v2\/media\/28214"}],"wp:attachment":[{"href":"https:\/\/esbri.se\/en\/wp-json\/wp\/v2\/media?parent=35330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/esbri.se\/en\/wp-json\/wp\/v2\/categories?post=35330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/esbri.se\/en\/wp-json\/wp\/v2\/tags?post=35330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}