{"id":34642,"date":"2025-12-22T11:19:28","date_gmt":"2025-12-22T10:19:28","guid":{"rendered":"https:\/\/esbri.se\/?post_type=event&#038;p=34642"},"modified":"2026-02-15T17:27:41","modified_gmt":"2026-02-15T16:27:41","slug":"webinar-using-imagination-to-make-uncertain-things-happen","status":"publish","type":"genomfora-forelasnin","link":"https:\/\/esbri.se\/en\/genomfora-forelasnin\/webinar-using-imagination-to-make-uncertain-things-happen\/","title":{"rendered":"WEBINAR: Using Imagination to Make Uncertain Things Happen"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/esbri.se\/wp-content\/uploads\/2025\/12\/Webinar_Bhide_Bookcover.jpg\" alt=\"Uncertainty and enterprise book cover professor Amar Bhid\u00e9\" class=\"wp-image-34640\" srcset=\"https:\/\/esbri.se\/wp-content\/uploads\/2025\/12\/Webinar_Bhide_Bookcover.jpg 1920w, https:\/\/esbri.se\/wp-content\/uploads\/2025\/12\/Webinar_Bhide_Bookcover-300x169.jpg 300w, https:\/\/esbri.se\/wp-content\/uploads\/2025\/12\/Webinar_Bhide_Bookcover-1024x576.jpg 1024w, https:\/\/esbri.se\/wp-content\/uploads\/2025\/12\/Webinar_Bhide_Bookcover-768x432.jpg 768w, https:\/\/esbri.se\/wp-content\/uploads\/2025\/12\/Webinar_Bhide_Bookcover-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p class=\"has-background\" style=\"background-color:#a6588821\"><strong>Time: <\/strong>Wednesday, January 21, 2026, 14.00-15.00<br><strong>Location: <\/strong>Zoom &#8211; link will be sent to those who have registered.<br><strong>Speaker: <\/strong>Professor Amar Bhid\u00e9, Columbia University, USA.<\/p>\n\n\n\n<p><strong>About the webinar: <\/strong>In a world shaped by geopolitical shocks, rapid technological change, and unpredictable markets, many decisions can&#8217;t be reduced to probablities. In his latest book, <g id=\"gid_1\">Uncertainty and Enterprise &#8211; Venturing Beyond the Known<\/g>, professor Amar Bhid\u00e9 argues that the most consequential choices are often <g id=\"gid_2\">one-offs-unique<\/g>situations where statistics and standard models help less than we would like. Instead, entrepreneurs and other leaders must rely on <strong>contextual judgment<\/strong> and <strong>narrative reasoning<\/strong> to act boldly yet responsibly.<\/p>\n\n\n\n<p>During this webinar professor Bhid\u00e9 will share how imagination and narrative reasoning help decision-makers explore plausible futures, build stakeholder confidence, and move from doubt to well-justified action-lessons highly relevant to policymakers and practitioners working on complex, real-world challenges.<\/p>\n\n\n\n<p>Among the topics he will address are:<br>&#8211; <strong>Risk vs. true uncertainty:<\/strong> why many high-stakes situations cannot be &#8220;calculated,&#8221; and what to do instead.<\/p>\n\n\n\n<p>&#8211; <strong>Imagination as a professional skill:<\/strong> how leaders use narratives to explore what <em>could<\/em> happen, not just what&#8217;s most likely.  <\/p>\n\n\n\n<p>&#8211; <strong>How enterprises actually cope:<\/strong> why startups and large organizations coexist, and how routines and &#8220;bureaucracy&#8221; can sometimes enable complex, high-stakes initiatives rather than stifle them.<\/p>\n\n\n\n<p>&#8211; <strong>Persuasion under uncertainty:<\/strong> how entrepreneurs and change leaders overcome doubt among investors, partners, customers, and stakeholders.<br><br>Participants are invited to ask questions.<\/p>\n\n\n\n<p><strong>About the speaker: <\/strong>Amar Bhid\u00e9 is a professor at Columbia University&#8217;s Mailman School of Public Health and a leading thinker on innovation, entrepreneurship, and finance. He has spent more than three decades studying how real-world businesses grow and how people make decisions when the future is uncertain. He has previously held positions at many top-universities including Harvard University (both Harvard Business School and Kennedy School of Government) Tufts University and University of Chicago.<\/p>\n","protected":false},"featured_media":34641,"template":"","meta":{"_acf_changed":false},"categories":[],"class_list":["post-34642","genomfora-forelasnin","type-genomfora-forelasnin","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/esbri.se\/en\/wp-json\/wp\/v2\/genomfora-forelasnin\/34642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/esbri.se\/en\/wp-json\/wp\/v2\/genomfora-forelasnin"}],"about":[{"href":"https:\/\/esbri.se\/en\/wp-json\/wp\/v2\/types\/genomfora-forelasnin"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/esbri.se\/en\/wp-json\/wp\/v2\/media\/34641"}],"wp:attachment":[{"href":"https:\/\/esbri.se\/en\/wp-json\/wp\/v2\/media?parent=34642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/esbri.se\/en\/wp-json\/wp\/v2\/categories?post=34642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}