{"id":34763,"date":"2026-01-21T17:54:39","date_gmt":"2026-01-21T16:54:39","guid":{"rendered":"https:\/\/esbri.se\/?post_type=esbriplay&#038;p=34763"},"modified":"2026-03-12T09:53:41","modified_gmt":"2026-03-12T08:53:41","slug":"using-imagination-to-make-uncertain-things-happen","status":"publish","type":"esbriplay","link":"https:\/\/esbri.se\/en\/esbriplay\/using-imagination-to-make-uncertain-things-happen\/","title":{"rendered":"Using Imagination to Make Uncertain Things Happen"},"content":{"rendered":"\n<p>In a world shaped by geopolitical shocks, rapid technological change, and unpredictable markets, many decisions can&#8217;t be reduced to probablities. In his latest book, <strong>Uncertainty and Enterprise &#8211; Venturing Beyond the Known<\/strong>, professor Amar Bhid\u00e9 argues that the most consequential choices are often <strong>one-offs-unique<\/strong>situations where statistics and standard models help less than we would like. Instead, entrepreneurs and other leaders must rely on <strong>contextual judgment<\/strong> and <strong>narrative reasoning<\/strong> to act boldly yet responsibly.  <\/p>\n\n<p>During this webinar professor Bhid\u00e9 will share how imagination and narrative reasoning help decision-makers explore plausible futures, build stakeholder confidence, and move from doubt to well-justified action-lessons highly relevant to policymakers and practitioners working on complex, real-world challenges.<\/p>\n\n<p>Among the topics he will address are:<br\/>&#8211; <strong>Risk vs. true uncertainty:<\/strong> why many high-stakes situations cannot be &#8220;calculated,&#8221; and what to do instead.<\/p>\n\n<p>&#8211; <strong>Imagination as a professional skill:<\/strong> how leaders use narratives to explore what <em>could<\/em> happen, not just what&#8217;s most likely.  <\/p>\n\n<p>&#8211; <strong>How enterprises actually cope:<\/strong> why startups and large organizations coexist, and how routines and &#8220;bureaucracy&#8221; can sometimes enable complex, high-stakes initiatives rather than stifle them.<\/p>\n\n<p>&#8211; <strong>Persuasion under uncertainty:<\/strong> how entrepreneurs and change leaders overcome doubt among investors, partners, customers, and stakeholders.<br\/><\/p>\n","protected":false},"featured_media":34641,"template":"","meta":{"_acf_changed":false},"categories":[],"class_list":["post-34763","esbriplay","type-esbriplay","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/esbri.se\/en\/wp-json\/wp\/v2\/esbriplay\/34763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/esbri.se\/en\/wp-json\/wp\/v2\/esbriplay"}],"about":[{"href":"https:\/\/esbri.se\/en\/wp-json\/wp\/v2\/types\/esbriplay"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/esbri.se\/en\/wp-json\/wp\/v2\/media\/34641"}],"wp:attachment":[{"href":"https:\/\/esbri.se\/en\/wp-json\/wp\/v2\/media?parent=34763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/esbri.se\/en\/wp-json\/wp\/v2\/categories?post=34763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}